via www.nytimes.com/

“This used to be the company that everyone looked to for innovation and excitement,” says James R. Gregory, the chief executive of CoreBrand, a brand consulting company. “It has lost that edginess in a fairly convincing way.” According to a new CoreBrand study, Microsoft’s reputation and the perception of its management and investment potential have been declining for over a decade, with the drop-off accelerating over the last five years.

das vertrauen in die unternehmensführung / die fähigkeit nützliche produkte herzustellen ist verloren gegangen