via www.wired.com/

Indeed, I'm in awe of the sheer brilliance of Weight Watchers in adopting the word points as its metric for measuring food. The word immediately shoves the user into the semantics -- and fun -- of gameplay. You regard losing weight as an intriguing challenge, as opposed to a mere grind. This puts me in mind of the talk that Jane McGonigal -- a brilliant and pioneering alternative-reality game designer -- gave at this year's South by Southwest conference. She argued that game designers ought to put their skills to use in the real world by reshaping dull, everyday activities into fun challenges. Why not a game that gives you points for walking your dog or jogging?